The Technology Products Marketing Process
Almost every technology company follows a disciplined product development process from concept to design to prototype to release. Consistent, repeatable success in the market place demands an equally disciplined approach to marketing.
Helios Marketing Advisors has developed the Technology Products Marketing Process as a practical sequence of steps—each with clearly defined inputs and desired outcomes—from market concept through product launch to ongoing product marketing and branding.
It’s a dynamic closed loop system that helps you organize marketing activities in a fast-changing environment—and to determine what projects need to be performed in what priority. Using the model’s framework you can constantly monitor market conditions, competitive moves and customer attitudes that are essential to help you define task priority and allocate scarce resources wisely.