Meeting the Challenge of Marketing
Automatic Test Equipment
Unlike other high complexity, high cost electronics capital equipment such as semiconductor fabrication or surface mount assembly systems, automatic test equipment (ATE) is often viewed as a “necessary evil” that adds little value to the end product.
This attitude presents significant challenges to the ATE marketer. Add in the difficulty of displacing an entrenched installed base and the innate conservatism of many engineers and managers and the marketing task becomes formidable.
With more than 30 years experience in ATE marketing, Helios Marketing Advisors is an ideal resource for companies that manufacture, market or use semiconductor test and/or printed circuit board test and inspection equipment, software and accessories.
If your existing or planned products and services include any of the following, you’ll want to talk to HMA about how you can market more effectively. Or, if you’re in the market for any of these products, HMA can assist you in making the optimum selection—especially in matching ATE price-performance to your requirements.
- Digital Test
- Memory Device Test
- Mixed Signal test
- SOC Test
- Wafer Probing
Printed Circuit Assembly Test and Inspection
- Automated Optical Inspection (AOI)
- Automated X-Ray Inspection (AXI)
- Bed-of-Nails Test Fixtures
- Boundary-Scan Test
- Combinational (In-Circuit + Functional) Test
- Flying Probe Test
- Functional Instrumentation and Test
- In-Circuit Test (ICT)
- Manufacturing Defects Analyzer (MDA)
- Vectorless Test